Johor Entrepreneurship Lab (JEL) – Business Incubator

This program selects up to 30 entrepreneurs (from a pool of 83 identified candidates) to undergo comprehensive training across six modules: business strategy and planning, financial management, marketing and branding, product packaging, service design, and operational SOPs. Participants receive hands-on mentorship, access to industry networks, and guidance on securing financing. The program aims to help micro-entrepreneurs generate stable monthly income and lift themselves out of poverty.